On November 30, 2011, the Caves Byrrh tour circuit officially became part of the heritage of the Communauté des Communes des Aspres, which has carried out major work to create a new tour circuit.
Caves Byrrh in Thuir :
Established in Thuir for more than a hundred years, the Caves Byrrh are the cradle of Byrrh, an elixir invented by the brothers Simon and Pallade Violet in 1866.
The story of Byrrh begins like a fairy tale. The creators of this brand, which has become one of the most powerful businesses in the world, began their lives as simple shepherds.
They came from a modest family in Vallespir and moved down to the Roussillon plain to work in the itinerant fabric and haberdashery trade.
They settled in Thuir where they opened a shop.
Simon Violet, helped by his science of taste and his in-depth knowledge of wines, developed the marvellous formula of Byrrh, a “tonic and hygienic wine”.
Its fame soon spread beyond the region and it became world famous in the 1930s.
As you travel through this innovative tour of the Byrrh cellars, you will be surprised at every turn by:
– This magnificent and gigantic industrial heritage,
– The discovery of the cultural heritage of the 1903 posters, exhibited for the first time in Thuir
– The history of the founding family and the company, which will be told through appearances along the road, thanks to the new technologies that are there to serve the heritage.
Witness to the ambitions of the Violet family for Byrrh, the largest oak vat in the world will be a real technical feat with a capacity of 1 000 200 liters.
